Goodbye TMF, Hello Viva

MTV UK has launched a new comedy and music TV channel, Viva, replacing its seven-year-old music station, TMF.

The new channel will feature MTV series such as The Hills and Scream Queens alongside early episodes of US comedies including Two and a Half Men and South Park and the “best in rock and pop music”.

It’s now available on Freeview 21, Sky 358 and Virgin Media 313 – the same slots previously occupied by the now defunct TMF.

Viva, which launched in Germany in 1993 and is also present in Austria, Hungary, Poland and Switzerland.

Heather Jones, director of television, MTV Networks, said Viva “is not simply a new-look TMF” but a new channel with different programming.

She added: “TMF has for a long time been about more than just music, so it deserves an identity that reflects its output.”

MTV Networks UK & Ireland operates 10 branded music and entertainment channels including MTV One, MTV Base, VH1 and VH1 Classic.

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