The Saturdays Team Up With AirAsia

Published by djmick on May 13th, 2009

air asia presents the saturdays

The Saturdays were in Kuala Lumpur this week to announce a partnership with AirAsia that will see the girls doing a regional tour in July this year covering Kuala Lumpur, Singapore, Hong Kong and Manila.

The airline is collaborating with Universal Music to promote the budget carrier’s brand and will see several planes renamed after the band as part of the campaign.

“This partnership allows us to explore the dynamics of music marketing with a fresh perspective,” said Universal Music group senior vice president Sandy Monteiro.

“We”re excited about this partnership, which will bring this fast-rising new girl band to AirAsia’s many destinations,” he said.

AirAsia is the leading largest low-cost carrier in Asia and services an extensive network with 122 routes covering more than 65 destinations.