The Best PSA I’ve Ever Seen

The sexy viral video campaign is doing the rounds right now to kick off Breast Cancer Awareness month.

“Boobyball: Save The Boobs” is the hottest Public Service Ad I’ve ever seen and does a great job of highlighting the ReThink Breast Cancer campaign.

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• Ben on September 28th, 2009 at 2:39 pm

  MediaCurves conducted a study on 318 viewers of the recent and controversial public service announcement on breast cancer awareness called “Save the Boobs.” Results found that while the majority of male viewers (60%) felt the ad was appropriate, most women viewers (62%) found the controversial PSA to be offensive and inappropriate. While there were mixed reactions when comparing responses by gender, most viewers, both male and female (84% of males and 79% of females) felt the PSA was an effective one.
  Thanks,
  Ben

• djmick on September 28th, 2009 at 2:54 pm

  Boobs = boobs regardless of what the message is. Whether 60% male viewers found it appropriate or not is neither here nor there.

• Davina Richards on October 2nd, 2009 at 3:56 pm

  Breast Cancer Awareness is such a worthwhile cause, and it’s great that so many companies are pledging their support financially – hopefully together we can make a big impact!

  If more suppliers started committing to raise funds we could raise so much money without actively trying to do so.

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